Beware of False Advertising

In an economic era where there is increased competition, some companies have resorted to misleading marketing ploys when it comes to print, radio, Internet and television advertising.  There was an article in the New York Times, in July, whereby Lifestyle Lift; a cosmetic surgery company was involved in litigation with the state of New York over its attempts to fake consumer reviews and testimonials.  The company ordered employees to pretend that they were actual patients and were told to write glowing reviews of the procedure.  The company also created its own sites of face-lift reviews to appear as reliable independent sources.

In discussing this with colleagues, it is the general consensus among plastic surgeons, that not only are these tactics an incredible violation of consumer trust, but also, unethical and illegal.  Furthermore, I always caution patients or prospective patients to be wary of “minimal procedures that promise maximal benefits.”  Also, steer clear of any advertising that claims to have “board certified surgeons,” but fails to list their names.  Often, these are not reputable doctors truly certified by “American Board of Medical Specialties (http://www.abms.org/)” recognized organizations.  I have seen many patients who have fallen prey to this type of marketing only to present to my office, sometimes less than one year later, very disappointed and with unacceptable results.

It is our professional obligation to discuss the risks, benefits, options and alternative treatments based on the individual’s concerns, goals and expectations.  If you have any questions regarding new procedures, new techniques, or new technology, it is imperative that you seek out a qualified, Board Certified Plastic Surgeon.

Click here to learn more:  http://surgery.org/node/1020124